Professional Work
KIND
Checkout Redesign
I served as the digital project manager for a website checkout experience redesign at KIND Snacks. This project aimed to improve user experience (UX) and increase website conversion rates.
I led a cross-functional team to coordinate strategic partnerships with 6 vendors and ensured adherence to budget and schedule while mitigating risks.
Shipping Step
Before
Redesigned Checkout Experience
Payment Step
Before
Redesigned Checkout Experience
Methodology:
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User Research
Conducted focus groups and brainstorming sessions to gather user pain points and identify areas for improvement.
Information Architecture
& Design
Redesigned the checkout flow, focusing on clarity, efficiency, and user-friendliness.
Implementation
Collaborated with developers and designers to implement the new checkout experience.
​​Testing & Analysis
Conducted UAT and regression testing and monitored key performance indicators (KPIs) to measure the success of the redesign.
Results:
Within a week of implementing the redesigned checkout experience, we observed a ~6% increase in website conversion rates compared to the same period in the previous year. This project demonstrates the value of user-centered design in enhancing e-commerce experiences and achieving business goals.